| Wheii.com | mobile entertainment

Main menu

Sub menu

July 2005: Mobile content market set to triple within a year (Source: TNS)

Consumer demand for mobile downloads is set to triple in the next 12 months, creating a US$9 billion global market for mobile content by this time next year, according to international research announced by LogicaCMG at its Content Management event in London.

One fifth of mobile phone owners worldwide have already experienced downloading content to their handsets, a percentage expected to rise to 60 per cent in the next 12 months. The survey - covering Europe, Asia Pacific, North and South America - also revealed that average monthly download spend per subscriber is currently US$7.53, with more than 40% of respondents expressing an expectation for it to rise next year. With mobile users currently exceeding 1.5 billion (predicted to reach 2 billion by the end of 2005) worldwide, even conservative estimates predict that the global market for downloading content will become a multi-billion euro industry within a year.

Ring tones, games and music are the three most popular downloads in the global content marketplace, a trend set to continue with news and sports also gaining a keen audience in Europe. The market for downloading video and movie clips also showed promise, with more than 10% of mobile phone users worldwide expecting to download such content within 12 months. This number rises to 25% in Asia Pacific, with one in ten also expecting to be downloading full feature films to their mobiles by this time next year.

July 2005: Research results tables

LogicaCMG's research into the global market for downloading mobile content was undertaken in May/June 2005. Surveys were carried out on a representative sample population of 1000 adults in each territory, covering Europe (Germany, Italy and UK), Asia Pacific (Malaysia), South America (Brazil) and North America (USA).
The research was carried out by TNS (Europe and North America), Ibope (South America) and Synovate (Asia Pacific).

// Content that mobile phone users expect to be accessing in 12 months' time

	Asia Pacific (%)	Europe (%)	North America (%)	South America (%)
Games	49	15	11	30
Ring tones	73	20	27	25
Music	55	15	13	28
News	31	15	15	23
Sports clips	29	12	10	13
Multimedia images (images, screen savers)	56	16	13	13
Video clips or movie previews	25	7	7	10
Full feature films	11	8	3	8

// Most important factors for mobile phone users when considering downloading mobile content

	Asia Pacific (%)	Europe (%)	North America (%)	South America (%)
Ease of payment	54	39	31	64
Quick to download	58	30	30	15
Immediate/timely content delivery	46	30	23	22
Able to share content with friends	60	44	17	38
Ability to store content on the network	25	12	14	24
Ability to store content on mobile phone	38	26	11	44

// Favoured methods of payment by mobile users who currently download content

	Asia Pacific (%)	Europe (%)	North America (%)	South America (%)
Add to monthly bill	16	25	50	8
Deduct from pre-pay credits	54	35	5	62
Mobile WAP site	17	4	0	0
SMS or call to premium rate number	22	11	1	4
Internet website transaction	11	4	5	6
Regular subscription	7	6	15	2
Credit card payment	7	3	14	12

Mobile Entertainment Voices

"Online multiplayer games and mobility are seen as the hottest
developments in the games industry today"
-- Ilkka Raiskinen, Senior Vice President of Nokia's entertainment and media business unit.
Sept 2004: There are already more than 65 million mobile game players across the planet, with thousands more piling in every day. Telecom researcher Strategy Analytics Inc. figures wireless carriers will take in $1.44 billion this year from sales of mobile games -- 88% more than in 2003. "This thing is really taking off," says Nitesh Patel, senior analyst at Strategy Analytics, who predicts mobile gaming will be worth $3.7 billion by 2007.
Sept 2004: In-Fusio of Bordeaux, has sold 19 million games and booked revenue in 2003 of $14.2 million. In February 2004 In-Fusio has signed a blockbuster deal to adapt for mobile phones six top-selling Xbox titles developed by Microsoft Game Studios. Paris-based Gameloft, with a portfolio of 35 titles offered by 110 mobile operators around the world and had revenues of $12.8 million in 2003.
Video-game giant Electronic Arts has signed a distribution agreement with British-based mobile gamemaker Digital Bridges Ltd. in September 2004.
Mobile operators are eager for new revenue streams to offset sagging income from voice. They keep about 50% of the price paid for a game, handing the rest to the game publisher. France Telecom has sold more than a half-million games a month in recent months.

Mobile Entertainment Forum
WGR Game Directory
Codetoys
Codetoys is an expert in mobile entertainment services providing complete interactive solutions for operators, content owners, brand owners, manufacturers and application developers.
Mobilestreams

Greg Costikyan Weblog

Mass-multiplayer Mobile Entertainment

mikoishi
A Singapore based entertainment studio that produces original entertainment formats for wireless networks.
They focus on mass-multiplayer location based games, and have just rolled out in China, Taiwan, Singapore.
Samurai Romanesquee
by Tokyo-based game developer DWANGO, can be played locally or in real-time on the server.
WGR Article , on Samurai Romanesque

Pervasive gaming

games that surround you, 24 hours a day, everywhere

Itsalive
Supafly: first game to mix virtual characters, real people, wireless phones and the Internet.
Supafly: a location-based virtual soap opera where intrigues, gang conflicts, and romance are the tools of the trade for becoming a virtual celebrity on the web.

Mobile Entertainment Players

Ideaworks3D
The feathers already in Ideaworks3D's cap include their proprietary Airplay technology, which presently enables Nokia's N-Gage Arena, and the Segundo3D graphics codec that shrunk Tony Hawk and Tomb Raider down to MMC size.
Proteus
Protues has created wireless entertainment applications for companies including Fox Sports, HBO, ABC Enhanced TV and Discovery Communications. In April 2004, Telitas, a Norwegian mobile content distributor, announced its expansion into the U.S. and acquisition of D.C.-based mobile entertainment publisher Proteus.
Spin3
Mobile Gaming. New Dimensions.
Com2us
Com2Us, the geniuses behind Dragon Fire 2, and the creators of one of mobile’s best beat-‘em-ups: Hulk
Overloaoded
Overloaded is a leading international publisher and developer of video games for mobile phones. Overloaded is part of Endemol International and their latest games are: Big Brother, FearFactor, Fantom Overdrive and Fraxxon.
SQUARE ENIX MOBILE
The mobile division of SQUARE ENIX
JAMDAT Games
Sharp Games for Sharp Minds
MachineWorks Northwest
Aliens are invading your cell phone--who ya gonna call: Duke Nukem!
Ninj
Gameloft
Zio
Magmic
Mr. Goodliving
Indiagames
Mobilescope
CocoaSoft
ifone
Itsalive
Sega Mobile
Supedo
9dots
Mforma
Morpheme
Purple Software
In-fusio
Lightplay
Hailstorm
Jsmart games
The games kitchen
Wirelessgames.com
Monkeystone
Midas Interactive
J2X Technologies
Multiplayer Community-building Games
Bandai
MobileXpansion
Anfymobile
Jamdatgames
Grip Studios
Sorrent
Play Everywhere
Dwango

Crossing the media: Mobile + TV + Web

WaterWar.tv
It is a multi-player action game played on television via mobile phones, where two teams compete via SMS to dominate the game area. It enables users to experience a widely featured, challenging and addictive game using simple everyday technology. This game for up to 30 players at a time is an excellent example of interactive television supported by SMS-technology with no display-technical constraints limiting the amount of SMS traffic. The game involves a clear business model, where as the TV-chat integrated into the concept strengthens the community aspect of the game.
Frantic Media
Interactive digital media applications
Minick
Mobile Interactivity
Europe's most successful mobile applications, and first company to release an interactive MMS TV show.
Outer Rim Ltd.
interactive entertainment services and practical applications for television, the Internet, and mobile devices.
Putty minigolf
an Outer Rim game offered live on Star TV. Check it out, people play live and pay 1 swiss franc per sms.
Vadian.net
has contributed to the Livegames project for Star TV.
VIC-TV
I'm on TV
dutyfarm
development of innovative, high-quality cross-media formats which will lead to a successful merging of television and internet.
ACTIVI
Brand New World
New ideas for a new world
Hit Channel
Ericd.net
A good example of a sophisticated flash based blog that is also offering the possibility to post audio messages from a mobile phone.
NewBay
FoneBlog is a comprehensive software system that allows mobile phone users update their "blogs" by sending pictures, text and soundclips from their phone.

Crossing the media: TV on your mobile

3 Wired Portal
3 Mobile Video Company offers streams of the italian Big Brother, CNBC Financial News, and much more.