Sunday, July 01, 2007
Posted by Roberto
3:58 PM
0 comments
BRAND TV
Companies are still spending billions on traditional TV-advertising every year:
$22.4 billion on Network TV
$15.9 billion on Cable TV
$4.2 billion on syndicated TV stations
Since more and more consumers are using TiVo and other DVR devices to skip commercials, companies like Audi ( Audi TV - Sky Digital Channel 259 ) or Budweiser ( Bud.TV ) started creating their own Brand TV Channels. Be it online, via satellite or cable, Brand TV reaches consumers 24/7!
Source: Brand TV Channels, by Josefine Koehn, CScout
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