Monday, May 30, 2005
Posted by Roberto
11:43 AM
0 comments
SELF-STYLE PRODUCTS IS TRENDY
Whether it's a cell phone ring tone, a faux-fur skin for an iPod, or a pair of Nikes, young shoppers see customization as a way to express themselves and build on what they like about certain brands. Customization as a statement of individuality!
Timbuk2, Build Your Own Bag
NIKEiD.com + Your Personality = Customization
According to data from marketing firm NPD Group, demand for athletic shoes that cost more than $100 grew 18 percent in the United States last year to almost $600 million. On NIKEiD.com, consumers are willing to pay more for the chance to design their own sneakers, bags or golf balls. It all sounds great, but keep in mind that there are clear rules to follow when customizing your products.
NIKEiD order o16468000 = Cancelled
The NIKE iD web site states that "Nike reserves the right to cancel any personal iD up to 24 hours after it has been submitted". In addition, it further explains: "While we honor most personal iDs, we cannot honor every one. Some may be (or contain) other's trademarks, or the names of certain professional sports teams, athletes or celebrities that Nike does not have the right to use. Others may contain material that we consider inappropriate or simply do not want to place on our products."
Monday, May 23, 2005
Posted by Roberto
5:08 PM
0 comments
GIZMONDO:
THE ULTIMATE GIZMO
The Gizmondo from Tiger Telematics plays digital music, movies and video games (co-publishing deal between EA and Gizmondo has just been signed) on a 2.8-inch TFT color screen (320 x 240 pixels). This new handheld also includes GPS satellite tracking services, WAP 2.0, 3D games engine and graphics accelerator and a Gyroscopic Camera. You can even turn the whole Gizmondo into an analog game controller that uses the camera to detect movement. By combining the Gyroscopic Camera and the GPS functionality Gizmondo users will be able to experience "augmented reality" adventure games (that are currently being developed).
"Until now we have concentrated on communicating the six core functions of the Gizmondo, namely games, movies, music, messaging, a digital camera, and GPS," explained Tiger Telematics Co-founder and Chairman, Carl Freer. "Our agenda for this industry focal event is to demonstrate to media and trade how the Gizmondo becomes greater than the sum of its parts when we begin to combine these functions and integrate them into entertainment content that is exclusive to this new handheld format."
The Gizmondo is powered by Microsoft Windows CE advanced real-time operating system and it uses Windows Media Player for play back of both music and video files. It is the first product to use NVIDIA's new GoForce 3D 4500 media processor. The device was launched a couple of days ago in the U.K. and Germany, and it should be available in the States in August.
Gizmondo
Sunday, May 22, 2005
Posted by Roberto
11:24 PM
2 comments
BLUETOOTH MOTION CAM ROB-1
ROB-1 is a remote controlled roving digital camera. You can control the ROB-1 with either its joystick or by using your Bluetooth phone. The ROB-1 has a range of up to 50 meters and streams what it sees back to your mobile phone so that you can control it properly. Photos can be stored in its internal memory, downloaded to your phone, or transferred directly to your PC via USB.
Sony Ericsson expects the ROB-1 to go on sale in Q3 of 2005.
Sony Ericsson ROB-1
Sunday, May 15, 2005
Posted by Roberto
8:44 PM
1 comments
PLUG YOUR IPOD INTO THE SUN
The Solio charger generates energy from sunlight and stores it within its integrated Lithium Ion battery. A range of mobile devices including iPod, mobile phones and pdas can be charged at the same rate as their individual wall chargers thanks to Solio's intelligent internal circuitry.
So when your iPod poops out on a camping trip, Solio will fully recharge it in about two hours.
Solio - Portable Solar Powered Charger
Thursday, May 12, 2005
Posted by Roberto
8:07 AM
0 comments
DYNAMIC IN-GAME ADVERTISING
In 2004, companies paid $200 million to place ads in games. According to DFC Intelligence this figure is set to grow fivefold by 2008.
Several firms have unveiled dynamic-in-game advertising solutions where ads in games have become more effective because they are tailored to the players' ages, location, or even the time of day that a game is played:
Massive Incorporated (Massive Advertising Network)
IGA Partners
DoubleFusion
Bidamic
Developer of games insert code into their games that dictates where ads will appear and how often the ads can be altered. In-game advertising companies will take care of updating the ads via their server.
In-Game Brand Messaging
Wednesday, May 11, 2005
Posted by Roberto
12:39 PM
0 comments
STAR WARS CRAZE
The craze has started and there is no way we can stop the Star Wars overdose!
Star Wars - Revenge of the Brick (done with Lego!)
Store Wars, Organic Rebellions Video
Philips New Ad? :)
Star Wars: Episode III, Official Site
Tuesday, May 10, 2005
Posted by Roberto
1:42 PM
0 comments
EYES LIKE SAILOR MOON
The latest trend for Japanese schoolgirls is colored contacts that make them look as though they have gigantic monochromatic pupils. The inky black lenses make the eyes look bigger cause the dark portion is larger than the iris. With this, Japanese schoolgirls are getting closer to looking like manga (Japanese comics) characters!
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