Monday, December 05, 2005
Posted by Roberto
10:39 AM
0 comments
Xbox360
HUB FOR DIGITAL ENTERTAINMENT DISCOVERY AND ACQUISITION
Today's gamer is considered the digital consumer of the future. According to a recent Nielsen Entertainment study, households with videogame consoles represent only one-third of the U.S. population but are responsible for the highest adoption rates of consumer electronics devices and services.
"The game is going to become a primary interface for all sorts of stuff, giving games the opportunity to become a starting point, not an ending point," says Vince Broady, senior VP of games and entertainment for Gamespot.
Games will ship with extra features such as video footage of bands performing the original music created for the game. Some will have a soundtrack playable as a separate option, similar to what the "50 Cent: Bulletproof" game offers for existing consoles.
Microsoft has launched a content portal called the Xbox Live Marketplace, where users can go to download all sorts of content. Basic access to the Marketplace is free, with a paid subscription needed only for online gameplay ($50 yearly fee to use the Xbox Live service).
Games will ship with even more content that can be unlocked only if the gamer pays for it via the Marketplace. A band with only one song in the soundtrack could add the full album as a locked element, for instance.
With this new platform, games could evolve from a one-way medium for previewing and promoting music to a multimedia bazaar where music and other content can be bought and sold -- even updated -- interactively.
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