Monday, May 30, 2005
Posted by Roberto
11:43 AM
0 comments
SELF-STYLE PRODUCTS IS TRENDY
Whether it's a cell phone ring tone, a faux-fur skin for an iPod, or a pair of Nikes, young shoppers see customization as a way to express themselves and build on what they like about certain brands. Customization as a statement of individuality!
Timbuk2, Build Your Own Bag
NIKEiD.com + Your Personality = Customization
According to data from marketing firm NPD Group, demand for athletic shoes that cost more than $100 grew 18 percent in the United States last year to almost $600 million. On NIKEiD.com, consumers are willing to pay more for the chance to design their own sneakers, bags or golf balls. It all sounds great, but keep in mind that there are clear rules to follow when customizing your products.
NIKEiD order o16468000 = Cancelled
The NIKE iD web site states that "Nike reserves the right to cancel any personal iD up to 24 hours after it has been submitted". In addition, it further explains: "While we honor most personal iDs, we cannot honor every one. Some may be (or contain) other's trademarks, or the names of certain professional sports teams, athletes or celebrities that Nike does not have the right to use. Others may contain material that we consider inappropriate or simply do not want to place on our products."
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