Friday, April 15, 2005
Posted by Roberto
10:39 PM
0 comments
VIDEO GAME INDUSTRY UPDATE
The U.S. video game industry has $10 billion in annual revenue, roughly the same as U.S. box office sales. Nearly a quarter of all gamers are over 40.
The interactive unit of Nielsen Entertainment conducted a random survey of 1,500 people in January and February 2005. The research group found 40 percent of U.S. households have some kind of system dedicated to game play, whether a gaming PC, a console or a handheld device. Among gamers, 23 percent own all three types of systems, and 8 percent said they owned all three consoles (PlayStation 2, Xbox and the GameCube). By the way, Microsoft will be showing off the new Xbox in about a month from now, couple of days before the beginning of E3 (May 18).
According to the survey, active gamers tend to spend just over 5 hours a week playing alone and 3 hours a week playing with people or online. Teen-age women tended to play more socially while women 25-54 are roughly split between playing alone and with others. For males, Nielsen said, games now rank only behind DVDs as a purchase category, ahead of CDs, digital MP3 files and other ways of buying music.
Men spend more on video games than music - Nielsen
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