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 Wednesday, January 12, 2005
 Posted by Roberto
 1:06 AM   0 comments   

THE BATTLE FOR CONTROL OF THE DIGITAL HOME

At the International Consumer Electronics Show in Las Vegas, Bill Gates talked about how Microsoft has stepped up efforts over the last few years to get its software off desks and into consumers' living rooms and pockets. Gates predicted a coming era of "maximum creativity -- the same kind of creativity we have seen on the Internet, (will now be) on the TV." In his keynote, Gates introduced numerous Microsoft partnerships: MTV, BellSouth, FujiFilm, Nikon, Sony. Microsoft also displayed media extender devices that can pipe to various rooms in a house the photos, TV shows and music from HP's new Digital Entertainment Center or other Windows-based media servers sitting in the living room.

The battle for control of the digital home is not only between the traditional consumer electronic giants such as Sony, Panasonic, Samsung and LG, and the computing giants like Microsoft, HP, Intel, but it extends to the telco, broadband and cable companies, SBC, Verizon, Comcast. For example HP and Samsung have both announced competing LCD TVs.

When it comes to the mobile world, Samsung displayed its newest cell phones, including ones featuring a 5-megapixel camera, Wi-Fi and EvDO support. EvDO (Evolution Data Only) can work over existing cell phone networks (after having installed new software on existing cell towers) and deliver a high-speed connection anywhere there is a mobile phone signal.

 
NERO wearing the Adidog shirt
 
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