Friday, July 23, 2004
Posted by Roberto
4:24 PM
0 comments
THE 100 BEST GLOBAL BRANDS
BY DOLLAR VALUE
BusinessWeek has teamed up with Interbrand to publish a ranking of the 100 best global brands by dollar value.
Cutting-edge technology companies are four of the top five biggest gainers in brand value, while long-established brands such as Coca-Cola, Microsoft, Disney and Ford actually lost brand value.
Apple (No. 43) is the biggest mover with a 24% gain in brand value. Other big gainers include Yahoo!, No. 61 (up 17%); Amazon, No. 66 (up 22%); Samsung, No. 21 (up 16%); and HSBC, No. 33 (up 15%).
Mercedes was edged out of the top ten by Toyota which is on track to overtake Ford in worldwide sales. Audi is a new entrant at No. 81.
1. COCA-COLA | | 67.4 Billions | | -4% | | U.S.
2. MICROSOFT | | 61.4 Billions | | -6% | | U.S.
3. IBM | | 53.8 Billions | | +4% | | U.S.
4. GE | | 44.1 Billions | | +4% | | U.S.
5. INTEL | | 33.5 Billions | | +8% | | U.S.
6. DISNEY | | 27.1 Billions | | -3% | | U.S.
7. MCDONALD'S | | 25 Billions | | +1% | | U.S.
8. NOKIA | | 24 Billions | | -18% | | Finland
Interbrand Press Release
- Trend Hunter
- Cool Infographics
- Information Aesthetics
- Interactive Architecture
- dataisnature
- Creative Observer
- Design Spotter
- feeladdicted
- Paleo-Future
- TechCrunch
- Trendwatching.com
- Graffiti Research Lab
- t r a n i s m
- Douwe Osinga
- AudioCubes.com
- we make money not art
- Pasta and Vinegar
- Lunch over IP
- Engadget
- Unusual News/Ideas
- CScout Trendblog
- Agenda Inc. News
- digg labs / stack
- Technorati
- Robots Dreams
- gadgetblog
- Create Digital Motion