Saturday, March 27, 2004
Posted by Roberto
1:05 PM
0 comments
MUSIC, PORN AND VIAGRA
The acceptance of pornography in our cultural mainstream has been further enabled by the internet. Today there is no need to leave the house to buy porn, and nobody will know that you're consuming that stuff. Is it any wonder then that advertisers conclude that the images of porn films might resonate with consumers?
Look also to the music scene. Rap and rock music are the musical expressions of the feelings and desires of teens. Considering that teens and adults are consuming pornography at higher rates, it's no wonder rock and rap artistes make the porn connection an important part of their business. Years ago, singers would display porn stars on their album covers. Today some go as far as to produce porn movies with unique rap tracks.
It's not only music that has made the porn connection, so has TV. Porn content and music can now enter our living room via programs like "Porn to Rock and Rap".
Today, everything is labelled "entertainment" and entertainment is everything.
Check out the ads for Viagra. A year ago they featured old men pondering how to deal with erectile dysfunction. Now, ads are showing virile-looking young men embracing beautiful women. The blue pill is becoming a lifestyle pill, where the majority of people will use it to shape sexuality rather than cure impotence.
Another powerful lifestyle drug is Melanotan (manufactured by Epitan), a tanning drug with all the right side effects. It is implanted under the skin and released over a period of weeks. The molecule activates five different chemical systems throughout the body. It's a potent anti-inflammatory, it promotes sexual arousal (direct action in the hypothalamus) and it targets an appetite-suppression receptor popular with the makers of weight-loss drugs. Phase III trials are expected to commence in 2004 with market release expected in 2006.
Watch out!
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