Sunday, February 29, 2004
Posted by Roberto
10:34 AM
0 comments
SMARTONE > ONE OF ASIA'S TOP 20 BRANDS
In Hong Kong, I saw a really endearing advertisement promoting a mobile service provider: SmarTone (www.smartone.com.hk). The ad was running on TV and on the metro lines.
The ad does not contain any real dialog; it plays on human emotions instead. These give it 2 major (related) advantages: it can be understood in any country/culture, and so it can be screened anywhere in the world.
I recommend anyone to check the 2 ads out:
Smartone > picturemail (11.5 MB)
Smartone > get closer (11.5 MB)
I liked the brand so much that even receiving simple free sms information services about Hong Kong weather report and pollution levels made me happy.
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