Wednesday, August 13, 2003
Posted by nicholas
9:39 PM
0 comments
JUMBOTRON GOES LIVE AT EURO FESTIVALS
The Jumbotron has become an expected feature at festivals. It is a series of giant screens next to the stage, displaying SMS, and photo messages from the crowd. Revellers access by short code the Jumbotron and interact instantly with the whole party
Incentives such as instant wins and back stage passes are offered to players.
Simon Stanford, MD of UK based TrinityStreetDirect has compiled a database of 4.5m while running interactive festival campaigns for firms like Carling, Pot Noodle, and Pantenewe.
"We can provide great incentives for consumers and excellent brand-building, data gathering and product sampling opportunities for our clients," says Stanford.
Thanks to info source Centaur Communications Ltd.
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