Thursday, August 07, 2003
Posted by Roberto
11:40 AM
0 comments
CLUB NINTENDO
Nintendo plans to strengthen its marketing by introducing a points system similar to frequent flier schemes for air travelers, in which consumers would accumulate points by buying its software.
They plan to begin the new program in Japan and the United States by the end of this year aiming to have 300,000-500,000 users to sign up for the program in the first year after release.
Customers who buy new games can register in the program, called "Club Nintendo," and accumulate points which can be used for items related to Nintendo's games.
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