Tuesday, August 05, 2003
Posted by Roberto
5:17 PM
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CHINA ONLINE ADVERTISING SPENDING 1st HALF 2003: 43.5 MILLION DOLLARS (CNY360 Million)
Online Advertising Spending per Year:
:. 2001: 47 Mio Dollars
:. 2002: 60 Mio Dollars
:. 2003 1st half: 43.5 Mio Dollars
In China, the online ads accounted for 0.64% of China's total advertising spending.
Source: Shanghai iResearch Co.
China's three major Internet portals, Sohu.com Inc., Sina.com and Netease.com Inc., confirmed the growth in online ad revenues during the first half of 2003.
Exchange rate: $1=CNY8.28
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