Thursday, December 12, 2002
Posted by Roberto
11:58 AM
0 comments
GRAN TURISMO: 100 HOURS OF FUN AND SUBLIMINAL ADVERTISING
Sony Computer Entertainment has sold about 30 million Gran Turismo games since it launched the first version in 1997, mostly in the United States and Europe. Both regions have twice as many users as Japan.
"We always knew the game would have a profound effect on the player," said Kazunori Yamauchi, producer of the Gran Turismo series, noting it takes the average player about 100 hours to master the game. And it's not just 100 hours of subliminal advertising -- they're intense, interactive hours of getting to know the car."
Yamauchi, who heads Polyphony Digital Inc, a unit of Sony Computer Entertainment, said he gets asked all the time by carmakers to feature their machines in the game but never considered charging for advertising.
"We do not want to be tied to the requests you might get from paying advertisers." Full article
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